Zakti’s Pink Under Control Bra seen on free runner Katie McDonnell
Activewear brand Zakti is the first fitness brand to join forces with CoppaFeel! to support their #BraHijack campaign, launched in 2013 as a way of encouraging brands to add breast-checking reminders to their bras. From September 2016 all Zatki bras will include the #BraHijack label and the initiative also sees the brand donate 10% of sales from their Under Control Bra in Pink to the breast cancer awareness charity.
Kris Hallenga, CoppaFeel! Founder said: “Teaming up with Zakti allows CoppaFeel! to reach and empower more women in the fitness world to be aware of breast health. Our values are simply that regular breast checks can alert you to changes and potentially save your life. These timely messages in the labels of the bras and sports bras that we wear every day are instrumental in inspiring women to adopt new habits and be proactive with their health.”
Retailing at Zakti’s four stores and online for £18, the soft pink bra combines comfort and support with technical features including mesh ventilation panels, antibacterial and quick wicking fabric to ensure women have a stress-free workout.
