Launching in January 2017, the new diffusion brand from Cake Maternity, Charley M, was created with the younger mum in mind bringing a selection of maternity bras that are fun, functional and fashion forward. The inaugural collection includes a variety of styles such as plunge, balcony, soft-cup, seamless, moulded and active nursing bras, in a range of colours and stylish embellishments.
“With a strong, young brand personality, Charley M is for the younger generation of mums, who are social and active. Through our new line, we aim to provide young women with a positive body message during this celebratory period of their lives,” said Tracey Montford, Founder & Creative Director. Priced between £20 and £30, the brand will be available from January 2017 at retailers like JC Penny, ASOS.com and key speciality stores.
Charley M will be showcasing at Cologne’s Kind + Jugend in September 2016 and Paris’ Salon de la Lingerie and Playtime, both in January 2017. To book an appointment at any of these trade shows please contact European Sales Director Arnold Perizonius on arnold@cakematernity.com.
