Australian supermodel, Shanina Shaik, along with two of her real life best friends and fellow models, Nadine Leopold and Hannah Ferguson, are the stars of Seafolly‘s Spring 2016 campaign, the first one in which the brand features three international models who embody the Seafolly beach lifestyle. The ‘Welcome to Seafolly’ series invites women to become immersed in what makes the Australian summer truly unforgettable: picturesque beaches with warm golden sand and welcoming waves, iconic swimwear and friendly coastal communities.
The campaign follows Shanina Shaik as she plays tour guide to Nadine Leopold and Hannah Ferguson around Byron Bay, reflecting the brand’s history and infusing natural beauty with the Australian landscape. The Spring 16 collection was designed to compliment the active Australian lifestyle through a selection of swim, active, overswim and accessories tha emphasise femininity, texture and vibrant colours. Seafolly Active, a key part of the range in the 80’s Halas collection, has also seen resurgence due to high consumer demand.
“Welcome to Byron Bay features community storytelling with the product at the heart that reflects the emotional aspects of the Seafolly Summer experience – one that demands you are not an observer – that you jump in. Our Seafolly woman is an active participant in our Australian Summer lifestyle,” comments Seafolly’s Chief Marketing Officer, Mathew Hayward.
