Bluebella Nova bra and brief set
More than a third of brides switch lingerie on their wedding day, according to a new survey done by Bluebella to promote its new bridal lingerie. The survey involving 1,000 couples found that 37% of brides go to bed with their new husband wearing more risqué lingerie to the set they were married in, and 89% of brides buy special lingerie for their big day.
Bluebella chief executive Emily Bendell said: “Bridal lingerie has evolved from the traditional to beautifully fashion inspired collections for today’s bride. It is great to see that so many brides are switching lingerie on their wedding day. For some brides that means wearing contour lingerie so they look amazing in their wedding dress and then something a little more provocative later.”
The Bluebella poll also found that 52% of couples fail to make love on the day they tie the knot, mainly because they were too tired or had drunk too much. 84% of couples who do consummate their marriage on the wedding night said it did live up to their expectations, however 16% were disappointed as they were too tired and made love because it was expected of them. Bendell added: “Couples are under so much pressure these days to have a ‘perfect day’ that it is refreshing that so many are defying expected norms and doing exactly what they want. If that means saving the ‘wedding night’ until they can really enjoy it, then why not?”
