British lingerie brand Ultimo has opened a third Scottish concession in House of Fraser as part of the brand’s 2016 expansion plans. The new Edinburgh shop will follow in the steps of Glasgow and Oxford Street to give customers an engaging shopping experience, offering stylish lingerie solutions as well as expert advice from brand ambassadors.
Ultimo Managing Director Petra Drali comments: “We are hugely excited about our new House of Fraser openings as concessions are an engaging way for us to showcase our extensive fashion and core collections, whilst offering expert lingerie styling tips and making the brand more widely available to shoppers.”
