New sleepwear label Law of Sleep has combined style and comfort with exquisite tailoring in four collections to appeal to the global luxury market. Targeting a sophisticated clientele who values superior quality and design, the brand is divided into Luxury, Casual, Resort and Travel Collections, with all products manufactured using the highest quality cotton and silk sourced in the UK.
Catherine Hewitt, former lawyer and Law of Sleep founder, believes the company will have worldwide appeal and is particularly targeting Europe, Asia and North America. “We aim to capitalise on the popularity of European-manufactured products, while at the same time providing a fresh luxury alternative with our four collections for men and women,” she said.
Highlights from the first collection include the ‘Ernest’ dressing gown in sky blue, made from luxurious Royal Oxford Cotton and elegantly piped with navy Irish Linen, and the ‘Abani’ pyjamas which comes in soft cotton Lycra and luxurious 100% silk French-seamed trousers. Law of Sleep Men’s Collection is available online as well as an initial collection of Women’s styles, with more ranges to launch soon.
