British lingerie brand Bluebella have created a colouring in calendar for the lingerie enthusiast, launching in time for Christmas. This year adult colouring books have become a publishing phenomenon with hundreds of thousands of books sold, usually containing drawings of animals, gardens or patterns that can be filled in with colouring pens and pencils.
For a new take on this trend, the Bluebella colouring in calendar features lingerie illustrations with intricate designs on lace. Emily Bendell, CEO of Bluebella, hints the best designs could even be brought to life: “We are hoping that women will send in their ideas for new colour combinations for our lingerie from their colouring in books. If we love the colours they could feature in our next season’s collection!”
The Vivienne Basque and Entice Body were some of Bluebella’s styles selected to appear on the calendar.