Bringing luxury loungewear to the British consumer, Blue Marmalade London is set to debut their indulgent SS15 collection this March. Initially launching last year as an online boutique bringing together loungewear brands, CEO Helen White realised there was a place for a British take on off-duty clothing and switches Blue Marmalade’s focus in 2015 to unveil their own brand.
The SS15 range captures elegant 70s silhouettes with voluminous hemlines and plunging necklines. Delicate fabrics in subtle fresh tones are layered with over scaled floral prints and stripes, exuding femininity and resulting in pyjamas smart enough to leave the house for that pint of milk.