Cake Maternity has launched its first website to showcase its portfolio of brands, reflecting the company’s rapidly growing position as the lifestyle brand of choice for pregnant and nursing women. Cake Maternity will be the new corporate identity for the group Cake Lingerie, CupCake Nursing Pads and Rosewater – Swimwear for Mothers.
Cake Lingerie Plum Melba
A fully responsive website, Cake Maternity currently receives 58% of traffic coming from smartphones & tablets, a rapid increase from the 40% figure recorded twelve months ago, demonstrating that retailers and online customers alike are increasingly time poor and using periods of travel and downtime to review their product and shopping options. Cake Maternity will continue to expand its website capability and launch news product lines in Maternity Knicker Packs, Cotton Nursing Tops, Contour Seamless Bras and Soft Cup Bras, to be released before the end of the year.
