Built around impulsive shopper behaviour, the new marketing campaign released today by SecretSales.com revolves around the willingness of consumers to stop whatever they are doing in order to snap up designer items on sale for a limited amount of time.
The three TV adverts include a stranded boyfriend in his boxer shorts hand-cuffed to a bed, a husband trapped in an attic calling for his partner and a sobbing best-friend on the phone who has been dropped in her time of need – all followed by a key SecretSales sales item and the call to action, which is to ‘Drop Everything’.
[youtube https://www.youtube.com/watch?v=6G1LWq7t3Cg]
Founded in 2007, SecretSales.com is the UK’s leading flash sales website and, among other products, carries lingerie brands Lepel and Panache.
