Silvio Scaglia and Cara Delevingne
A year has passed since the acquisition of La Perla by the holding Pacific Global Management, part of the Silvio Scaglia Group. The strategy undertaken in this period has been focused on greatly strengthening the positioning of the brand in the luxury segment, by opening new boutiques and the complete restyling of the flagship stores; a strong communication campaign developed over the two 2014 seasons, which has as its protagonists six of the most important supermodels at the international level; the launch of a La Perla Made to Measure line, embellished with unique detailing such as gold-thread embroidery which make it possible to achieve unique and exclusive effects.
Another measures are to be taken soon, such as the launch of a new Men’s Line of loungewear and homewear positioned at the same level as the women’s offer. As a first result after these efforts, La Perla reports they are beginning to see double-figure growth compared with the previous year, and that the next objective is to achieve a balanced budget in 2017.
“It seems important to us to present an overview of these achievements precisely in the year of La Perla’s 60th anniversary. The best homage to the great history of this company is to direct it towards a great future.”
