Leading lingerie group Wacoal has announced it is introducing a new luxurious lingerie line to add to the market leading Wacoal America range. Launching internationally from July, the new line designed in Europe will offer the same fabulous fit, quality and comfort synonymous with the Wacoal brand, but offering a more premium and fashion look with different shapes, fabrication and European flair.
The collection will range from high quality and stylish everyday lingerie solutions to indulgent, yet accessible up to the minute fashion pieces. A global launch event will be held for the new Wacoal brand in central Paris in July, just preceding Mode City, to showcase the entire Wacoal line exclusively for the first time with a further announcement also due to be made at the occasion.
Mr Yuzo Ide, Managing Director of Wacoal Holdings Corp said: “I am very excited to see the launch of our extended Wacoal collection. It has been our vision to develop a leading premium intimate apparel brand across the world, so this launch marks a significant milestone in our history. Wacoal has many loyal customers all over the world and we hope that this new development will build many new relationships too. We will continue to strengthen the style, innovation, quality and standard of all of the collections in the Wacoal group, in order to offer women across the world the best intimate apparel.”