Bikini Fling’s second collection Wild Fling, due to launch to customers at the end of this month, is being produced in the UK by the factory AJM Sewing. They are the New Tredegar-based luxury lingerie manufacturer which was part of the BBC Wales series ‘Wales in a Year’ and also manufacture for Agent Provocateur, Coco de Mer and Lascivious.
“We wanted to ensure that the important skills and legacy of lingerie and swimwear manufacturing are not lost in the UK, and be part of the injection of business and creativity in New Tredegar. It’s also immensely reassuring to know that our products are just a short drive from London and in experienced and safe hands. Reducing our carbon footprint as a brand is also important to us” said Alexia Pinchbeck, Founder and Creative Director of Bikini Fling.
“AJM Sewing are really excited about being part of the Bikini Fling adventure, and pleased that this young swimwear brand have chosen to have their products manufactured in Wales.” said James Meller, Director of AJM Sewing.
