Plunge bra part of the new range Vous & Moi
Chantelle Lingerie conducted a survey to find out just how much thought women give their lingerie during the summer months and it turns out not a lot! The survey revealed that 3 out of 4 women still need to be educated when it comes to wearing the correct bra shape. Also, a staggering 44% of women admitted to owning only one bra style that they wear with all outfits, no matter what the shape or neckline is. And it would seem that women aged 55 and over are the worst culprits with 60% owning only one bra style.
Out of the women who do own different bra styles:
• 37% of them will randomly select which style bra to wear depending on their mood.
• 11% admitted they will only consider which bra would suit their outfit when dressing for a special occasion.
• Thankfully, 52% of them do consider their outfit before selecting which bra style to wear.
A campaign to encourage retailers to remind consumers about the importance of thinking about their lingerie during the summer months have been announced by Chantelle. To find out how you can participate, please contact your Chantelle rep or the Chantelle Customer Service team now on 01483 300880.
