While the whole of Germany is trying to find the ideal work-life balance, Mey bodywear has discovered the work-love balance. At least for the bodywear and lingerie manufacturer‘s latest image campaign, which is attracting attention with new advertising motifs in Autumn/Winter 2014.
For the new campaign, Mey takes its usual humorous approach and presents its top-quality bodywear and comfortably cut lingerie in clear photos and bold headlines. The looks come across as equally modern and self-assured as their statements, which in one motif promise the wearer of the lustrous lingerie the perfect “work-love balance”. The campaign is to run in the core markets Germany, Switzerland, Austria, the Netherlands and Belgium and, like every season, is an eye-catcher – and not just because of the unexpected headlines.
