Bluebella, one of the UK’s fastest growing lingerie brands – with existing best-selling ranges in ASOS and Figleaves – is delighted to now hit the British high street in world renowned high-end department store Selfridges, with the range being sold in the London flagship store.
Selfridges will offer a capsule collection of classic Bluebella continuity styles such as the lace and mesh Brooke basque (£42) and Vivienne Lace and Satin Bra (£35), brief (£18), and suspender (£28). More provocative pieces include the open cup Tatiana satin bra and brief set (£38) and the burlesque inspired Serena frilled knickers (£18) and Megan steel boned corset (£60).
Brooke basque
Bluebella founder Emily Bendell launched the award-winning brand seven years ago having spotted a gap in the market for a sensual brand that incorporated high end design and style with affordability.
Emily is excited by the prospect of her designs being stocked in such an iconic store. “This is an extremely exciting development for Bluebella” says Emily. “I am so delighted to be able to offer our lovingly crafted creations to the discerning Selfridges customer. For too long lingerie has been immersed in ‘dressing up for your man’ but to me, lingerie is a luxurious self-indulgence and self-expression. Our product is accessible to every woman and is designed to make her feel amazing – whether he sees it or not!”
