According to the new study of Christmas spending habits by lingerie brand Bluebella, women will spend £47 if they are buying new pieces for their ‘naughty drawer’ over the festive season, but if men are in charge of buying the gifts they spend almost half as much – just £24. But it’s not because men are skinflints – they are worried of completely misjudging their lover’s tastes, so they tend to go for the first sexy slip that they see and leave it at that. Women are more confident about their purchases and happily splash out on three times as many pieces as their men.
Bluebella founder Emily Bendell said: “Women today know want they want and are feeling more empowered than ever before to enjoy buying beautiful underwear which makes them feel gorgeous and confident not just in the bedroom but in the boardroom too.”
The most popular item chosen by both sexes was classic black suspenders and stockings
Around 60% of Bluebella’s customers are women, with the most generous female lingerie shoppers coming from Carlisle, followed by London, Guildford, Liverpool and Edinburgh. Men in Cardiff spent the most on their women – followed by Sheffield, Manchester, London and Chelmsford.
How to buy lingerie for her – a man’s guide by Bluebella:
- Fight the urge to buy the first sexy underwear you see.
- Ask yourself what lingerie she has chosen to wear for special occasions and choose something similar.
- Make sure you get her size right – check the labels on her lingerie but make sure it is favourite items she wears regularly and is comfortable in.
- Colour is crucial – stick to what she likes.
- If she likes to cover her tummy, respect her tastes and don’t go for something skimpy. A less revealing piece such as a babydoll will be much more appropriate.
