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Introducing Iris London

by Underlines

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Born in East London in 2012, Iris London is an exciting new handmade lingerie label led by Ellie Simpson-Gray, who trained at the London College of Fashion in Structured Lingerie Manufacture and Design.

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The truly feminine collection has a foundation in traditional lingerie elements whilst maintaining a strong directional aesthetic. The craftsmanship and close attention to detail provide a modern elegance and structural wearability, with every piece designed and handmade in London.

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Iris London lingerie is available through select UK retailers and via the Iris online boutique, and retailers visiting the Salon International de la Lingerie in Paris in January 2014 will be able to view the collection.

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