On Friday 13th September the British Fashion Council will launch The Shop, a pop-up concept store to celebrate British contemporary fashion at London Fashion Week. The onsite pop-up at Somerset House will feature an edit of some of the creative industry’s most exciting names.
The Shop aims to be an opportunity for collaboration and exploration; a creative environment for brands to sell product to a highly targeted consumer audience made up of trade and industry insiders (LFW), and a hungry trend-driven audience that attends Vodafone London Fashion Weekend.
Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop will house AW13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud, Sophia Webster, Prism, Dominic Jones, Zoe Jordan, Lulu & Co. and House of Holland. The space will be designed by Robert Storey, one of the brightest names in set design with the logo created by world renowned artist, Sir Peter Blake.
The Shop will also play host to a series of pop-up events open to the public, such as flash sales, musical performances, readings, interviews and guest appearances, which will be announced on social media via @londonfashionwk #LFW #TheShop
The Shop
Friday 13th – Sunday 22nd September 2013*
10am -7pm daily (except 17th and 22nd September: 10am -6pm)
Closed on 18th September
Somerset House, Strand, London WC2R 1LA
