Panache Lingerie unveiled its new look for SS14 at Moda in August and received rave reviews and high praise amongst customers and staff.
Panache has reported that sales were up 20% this year compared to SS13 due to the brand’s improved product focus and fresh look for its Cleo, Panache, Swim, Panache Sport, Masquerade, and Sculptresse collections.
Jennie Field, Head of Marketing at Panache, comments: “We rebranded to create a clear brand vision across the Panache portfolio and as a company we are delighted that it’s paying off. Feedback at the show was incredibly positive. We wanted to accelerate growth and increase recognition with clearly defined brands and thanks to the fantastic stand we had at this year’s Moda, it really came across”.
