According to new consumer research of 2,000 UK women, published by INVISTA (owner of the LYCRA® fibre brand) 34% of us go on a crash diet to prepare for our holidays but less than 20% buy a new swimsuit!!
“It’s amazing the lengths that women go to look good on the beach,” says Michele Duncan, INVISTA’s Marketing Account Manager. “Many of us will go on diets, hit the gym or even get a spray tan before jetting off for some sun, but all that effort can go to waste if you don’t find a good fitting swimsuit.
Billabong Swimwear
“With almost half of women telling us a well-fitted swimsuit that provides support for their shape is what makes them feel good, choosing the right fabric is essential. Swimwear can quickly become tired against the effects of the swimwear environment. Chlorine can rapidly deteriorate swimwear fabrics and by adding sunscreen, perspiration or heat it can significantly accelerate the degradation process. XTRA LIFE LYCRA® fibre in swimwear stays strong in the face of chlorine, sunscreen and perspiration which counters the curse of ‘bag and sag’, and ensures unstoppable confidence all summer!”
