{"id":54871,"date":"2024-03-21T15:16:22","date_gmt":"2024-03-21T14:16:22","guid":{"rendered":"https:\/\/underlinesmagazine.com\/?p=54871"},"modified":"2024-03-20T14:05:52","modified_gmt":"2024-03-20T13:05:52","slug":"new-collaboration-alert-sister-brands-merrell-and-sweaty-betty","status":"publish","type":"post","link":"https:\/\/underlinesmagazine.com\/2024\/03\/21\/new-collaboration-alert-sister-brands-merrell-and-sweaty-betty\/","title":{"rendered":"New Collaboration: Sister Brands Merrell and Sweaty Betty"},"content":{"rendered":"<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">Launching on March 25th exclusively on merrell.com\/uk and April 2nd on sweatybetty.com, this capsule collection is set to redefine outdoor fashion and functionality like never before. Breaking barriers and blurring boundaries, it’s the first time these sister brands have joined forces to create apparel, accessories, and shoes together.<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54872\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=1170%2C936\" alt=\"\" width=\"1170\" height=\"936\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?w=1618&ssl=1 1618w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=350%2C280&ssl=1 350w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=780%2C624&ssl=1 780w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=170%2C136&ssl=1 170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=768%2C614&ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=1536%2C1228&ssl=1 1536w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=1170%2C936&ssl=1 1170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=585%2C468&ssl=1 585w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">\u00a0<\/span><span class=\"yiv6813035954normaltextrun\">In a recent global survey, it showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely. *<\/span> <span class=\"yiv6813035954normaltextrun\">Merrell and Sweaty Betty are advocating for women to discover the simple power of the outdoors to combat the loneliness they might face.<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\"><i>We know women are willing to try all sorts of methods when it comes to self-care and, together, our brands are championing the solution that the most available, long-term form of self-care is <\/i><\/span><span class=\"yiv6813035954normaltextrun\">getting outside and moving your body.\u00a0 <i>This year, we\u2019re rallying around a celebration of sisters and togetherness \u2013 whether that\u2019s your actual sister or your community, women are able to refresh and treat themselves when spending time with each other outdoors.\u201d<\/i><\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><em><strong><span class=\"yiv6813035954normaltextrun\">Merrell Vice President of Marketing, Lindsey Lindemulder<\/span><\/strong><\/em><\/p>\n<blockquote>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\"><i>We followed the creative direction of ‘rewilding’ which translates into a safari-inspired collection that manifests into a high concept collection of functional activewear, focused on the outdoors. <\/i><\/span><span class=\"yiv6813035954normaltextrun\"><i>The fearless, instinctive approach to bold colours and prints results in an explosion of cloths, saturated materials and texture.\u201d<\/i><\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><em><strong><span class=\"yiv6813035954normaltextrun\">Sweaty Betty Chief Product Officer, Catherine Tooke<\/span><\/strong><\/em><\/p>\n<p>The collection includes:<\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">The all-new versatile Moab Speed 2, designed to make you rethink what hiking footwear looks and feels like<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">The stylish, sporty Speed Fusion Web sandal \u2013 with a modern outsole and fresh aesthetic<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">A complete, head-to-toe capsule, made of unique versions of Sweaty Betty\u2019s best sellers including Swifty Workout Tank, Power Bra, Power Cargo Short, Power Cargo Workout Legging, Athlete Seamless Workout Tee, 2-in-1 Hiking Jacket, Convertible Hiking Pant and Whisper Anorak<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">Accessories including Crest 8L Sling and Crest 1.5L Lumbar Pack.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54873\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=1069%2C1603\" alt=\"\" width=\"1069\" height=\"1603\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?w=1069&ssl=1 1069w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=350%2C525&ssl=1 350w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=780%2C1170&ssl=1 780w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=170%2C255&ssl=1 170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=768%2C1152&ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=1024%2C1536&ssl=1 1024w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=585%2C877&ssl=1 585w\" sizes=\"auto, (max-width: 1069px) 100vw, 1069px\" \/><\/p>\n<p> <\/p>\n<p>*<span class=\"yiv6813035954normaltextrun\">A recent global survey showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely.<\/span><span class=\"yiv6813035954eop\">\u00a0 (news.gallup.com)<\/span><\/p>\n<p class=\"yiv6813035954paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Launching on March 25th exclusively on merrell.com\/uk and April 2nd on sweatybetty.com, this capsule collection is set to redefine outdoor fashion and functionality like never before. Breaking barriers and blurring…<\/p>\n","protected":false},"author":1,"featured_media":54872,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69832],"tags":[500398770],"class_list":["post-54871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportswear","tag-new-collaboration-sister-brands-merrell-and-sweaty-betty"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?fit=1618%2C1294&ssl=1","_links":{"self":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/54871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/comments?post=54871"}],"version-history":[{"count":1,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/54871\/revisions"}],"predecessor-version":[{"id":54874,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/54871\/revisions\/54874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media\/54872"}],"wp:attachment":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media?parent=54871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/categories?post=54871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/tags?post=54871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}