{"id":54871,"date":"2024-03-21T15:16:22","date_gmt":"2024-03-21T14:16:22","guid":{"rendered":"https:\/\/underlinesmagazine.com\/?p=54871"},"modified":"2024-03-20T14:05:52","modified_gmt":"2024-03-20T13:05:52","slug":"new-collaboration-alert-sister-brands-merrell-and-sweaty-betty","status":"publish","type":"post","link":"https:\/\/underlinesmagazine.com\/2024\/03\/21\/new-collaboration-alert-sister-brands-merrell-and-sweaty-betty\/","title":{"rendered":"New Collaboration: Sister Brands Merrell and Sweaty Betty"},"content":{"rendered":"<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">Launching on March 25th exclusively on merrell.com\/uk and April 2nd on sweatybetty.com, this capsule collection is set to redefine outdoor fashion and functionality like never before. Breaking barriers and blurring boundaries, it&#8217;s the first time these sister brands have joined forces to create apparel, accessories, and shoes together.<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54872\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=1170%2C936\" alt=\"\" width=\"1170\" height=\"936\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?w=1618&amp;ssl=1 1618w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=780%2C624&amp;ssl=1 780w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=170%2C136&amp;ssl=1 170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=1536%2C1228&amp;ssl=1 1536w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=1170%2C936&amp;ssl=1 1170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?resize=585%2C468&amp;ssl=1 585w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">\u00a0<\/span><span class=\"yiv6813035954normaltextrun\">In a recent global survey, it showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely. *<\/span> <span class=\"yiv6813035954normaltextrun\">Merrell and Sweaty Betty are advocating for women to discover the simple power of the outdoors to combat the loneliness they might face.<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\"><i>We know women are willing to try all sorts of methods when it comes to self-care and, together, our brands are championing the solution that the most available, long-term form of self-care is <\/i><\/span><span class=\"yiv6813035954normaltextrun\">getting outside and moving your body.\u00a0 <i>This year, we\u2019re rallying around a celebration of sisters and togetherness \u2013 whether that\u2019s your actual sister or your community, women are able to refresh and treat themselves when spending time with each other outdoors.\u201d<\/i><\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><em><strong><span class=\"yiv6813035954normaltextrun\">Merrell Vice President of Marketing, Lindsey Lindemulder<\/span><\/strong><\/em><\/p>\n<blockquote>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\"><i>We followed the creative direction of &#8216;rewilding&#8217; which translates into a safari-inspired collection that manifests into a high concept collection of functional activewear, focused on the outdoors. <\/i><\/span><span class=\"yiv6813035954normaltextrun\"><i>The fearless, instinctive approach to bold colours and prints results in an explosion of cloths, saturated materials and texture.\u201d<\/i><\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p><em><strong><span class=\"yiv6813035954normaltextrun\">Sweaty Betty Chief Product Officer, Catherine Tooke<\/span><\/strong><\/em><\/p>\n<p>The collection includes:<\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">The all-new versatile Moab Speed 2, designed to make you rethink what hiking footwear looks and feels like<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">The stylish, sporty Speed Fusion Web sandal \u2013 with a modern outsole and fresh aesthetic<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">A complete, head-to-toe capsule, made of unique versions of Sweaty Betty\u2019s best sellers including Swifty Workout Tank, Power Bra, Power Cargo Short, Power Cargo Workout Legging, Athlete Seamless Workout Tee, 2-in-1 Hiking Jacket, Convertible Hiking Pant and Whisper Anorak<\/span><span class=\"yiv6813035954eop\">\u00a0<\/span><\/p>\n<p class=\"yiv6813035954paragraph\"><span class=\"yiv6813035954normaltextrun\">Accessories including Crest 8L Sling and Crest 1.5L Lumbar Pack.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54873\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=1069%2C1603\" alt=\"\" width=\"1069\" height=\"1603\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?w=1069&amp;ssl=1 1069w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=350%2C525&amp;ssl=1 350w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=780%2C1170&amp;ssl=1 780w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=170%2C255&amp;ssl=1 170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT05_3499.jpg?resize=585%2C877&amp;ssl=1 585w\" sizes=\"auto, (max-width: 1069px) 100vw, 1069px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>*<span class=\"yiv6813035954normaltextrun\">A recent global survey showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely.<\/span><span class=\"yiv6813035954eop\">\u00a0 (news.gallup.com)<\/span><\/p>\n<p class=\"yiv6813035954paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Launching on March 25th exclusively on merrell.com\/uk and April 2nd on sweatybetty.com, this capsule collection is set to redefine outdoor fashion and functionality like never before. Breaking barriers and blurring&hellip;<\/p>\n","protected":false},"author":1,"featured_media":54872,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69832],"tags":[500398770],"class_list":["post-54871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportswear","tag-new-collaboration-sister-brands-merrell-and-sweaty-betty"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2024\/03\/20240131_CJ_SB_Q224_2ND-CAM_LOC06_SHOT07_3668.jpg?fit=1618%2C1294&ssl=1","_links":{"self":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/54871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/comments?post=54871"}],"version-history":[{"count":1,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/54871\/revisions"}],"predecessor-version":[{"id":54874,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/54871\/revisions\/54874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media\/54872"}],"wp:attachment":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media?parent=54871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/categories?post=54871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/tags?post=54871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}