{"id":49696,"date":"2022-07-29T03:50:50","date_gmt":"2022-07-29T03:50:50","guid":{"rendered":"http:\/\/underlinesmagazine.com\/?p=49696"},"modified":"2022-07-29T07:32:03","modified_gmt":"2022-07-29T07:32:03","slug":"suzy-says-you-need-a-brand-bible","status":"publish","type":"post","link":"https:\/\/underlinesmagazine.com\/2022\/07\/29\/suzy-says-you-need-a-brand-bible\/","title":{"rendered":"SUZY SAYS: YOU NEED A BRAND BIBLE"},"content":{"rendered":"<p>Underlines welcomes <a href=\"http:\/\/www.suzy-wakefield.com\" target=\"_blank\" rel=\"noopener noreferrer\">Suzy Haber Wakefield<\/a> to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had an exciting and varied career. We are delighted that she is lending her expertise in a regular advice column \u2018Suzy Says\u2019.<a href=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?ssl=1\" data-rel=\"penci-gallery-image-content\" ><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-47139\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=1170%2C425&ssl=1\" alt=\"\" width=\"1170\" height=\"425\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?w=1652&ssl=1 1652w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=350%2C127&ssl=1 350w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=780%2C283&ssl=1 780w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=170%2C62&ssl=1 170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=768%2C279&ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=1536%2C558&ssl=1 1536w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=1170%2C425&ssl=1 1170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/01\/Underlines_Suzy-Says.jpg?resize=585%2C212&ssl=1 585w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/a><span style=\"color: #800000; font-size: 12pt;\">Hello fellow fashion entrepreneurs, We took a break over show season to get inspiration virtually with all the seasonal brand shows from men to couture. Additionally, we were IRL visiting Salon. The great news is that you can stil see so much online of all this good inspiration.<\/span><\/p>\n<p><span style=\"color: #800000; font-size: 12pt;\">Suzy xo<\/span><\/p>\n<p><span style=\"color: #800000; font-size: 12pt;\">Speaking of inspo that we hope helps your brand journey read on:<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p>Dear Suzy<\/p>\n<p>I just started my brand and I keep hearing the term brand bible.\u00a0 What does this really mean and how do I show it? Is it the same as a mood board??<\/p>\n<p>Confused in Leicester<\/p><\/blockquote>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"\"><span class=\"\">The terminology of fashion and all the acronyms (more on this later) is really head-bending to figure out. Better to always ask than to be confused so good on you to clarify. Moodboards and Brand guides are two different things, though they work in harmony ( we hope) to make the brand presentation and alignment sing.<\/span><\/div>\n<div class=\"\"><span class=\"\">Who Is She? As mentioned in the last post, this is a hugely important step prior to moving forward.\u00a0<\/span><\/div>\n<div class=\"\"><span class=\"\">A mood board(s) is comprised of visual images that represent the brand as well as the brand\u2019s perspective on who their customer is, what they are interested in and how the brand intends to project its collections as well as the ideas that make them up. These boards can often begin to be made digitally. Then adding fabrics and colors which are best represented in a real-life form is super important.<\/span><\/div>\n<div class=\"\"><span class=\"\">Along with the above is usually\u00a0 A brand bible outlines for the team all the visual elements of projection outside of the product including font selection (size, bold, italic, etc.,) and combinations.\u00a0 key colors, where different ones are used, and the type of projection that will be in outward-facing materials. E.g. a brand might say that their photography is always in Black and White on the home page. This would also include what the brand mark is and how it is interpreted in the product, paper, mailing materials, etc. This will be a living breathing document that will evolve as the brand does. Especially in the beginning where for instance, you don\u2019t know your tissue pattern for wrapping up the product until 6 months in. including illustration style\u2026<\/span><\/div>\n<div class=\"\"><span class=\"\">All of these are also good \u2018if I got hit by a bus\u2019 safeguards so no one person holds the critical knowledge of how the brand looks and interacts within the world.<\/span><\/div>\n<p><a href=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?ssl=1\" data-rel=\"penci-gallery-image-content\" ><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-49697 size-large\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=780%2C405&ssl=1\" alt=\"\" width=\"780\" height=\"405\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=780%2C405&ssl=1 780w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=350%2C182&ssl=1 350w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=170%2C88&ssl=1 170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=768%2C398&ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=1536%2C797&ssl=1 1536w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=2048%2C1062&ssl=1 2048w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=1170%2C607&ssl=1 1170w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=1920%2C996&ssl=1 1920w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?resize=585%2C303&ssl=1 585w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?w=2340&ssl=1 2340w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?w=3510&ssl=1 3510w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">TIP OTW-Look at fonts, pairings, and symbols brands use for their visuals. And spend an hour sitting down and sketching out what yours could be, keeping in mind what your brand story is and what fits within that story.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">And for even more advice to get you started on your exciting brand journey check out a link to our <a href=\"https:\/\/view.flodesk.com\/pages\/60f5c33049d9244e3819de3d\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Development Workbook<\/a><\/p>\n<p> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Underlines welcomes Suzy Haber Wakefield to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had…<\/p>\n","protected":false},"author":1,"featured_media":49697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13879],"tags":[500397907],"class_list":["post-49696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-suzy-says"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2022\/07\/BRAND_BIBLE_SS_6.png?fit=8035%2C4167&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/49696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/comments?post=49696"}],"version-history":[{"count":2,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/49696\/revisions"}],"predecessor-version":[{"id":49699,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/49696\/revisions\/49699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media\/49697"}],"wp:attachment":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media?parent=49696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/categories?post=49696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/tags?post=49696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}