{"id":11337,"date":"2015-09-25T05:22:37","date_gmt":"2015-09-25T05:22:37","guid":{"rendered":"http:\/\/underlinesmagazine.com\/?p=11337"},"modified":"2016-06-16T18:17:20","modified_gmt":"2016-06-16T18:17:20","slug":"lycra-beauty-more-shapewear-comfort-with-cooling-technology","status":"publish","type":"post","link":"https:\/\/underlinesmagazine.com\/2015\/09\/25\/lycra-beauty-more-shapewear-comfort-with-cooling-technology\/","title":{"rendered":"LYCRA\u00ae BEAUTY – more shapewear comfort with Cooling Technology"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.interfiliere.com\">Interfili\u00e8re <\/a>New York debuted Creative Lab, a new format in partnership with Concepts Paris and the <a href=\"http:\/\/www.lycra.com\">LYCRA\u00ae <\/a>Brand earlier this week at the Altman Building in Manhattan, New York. INVISTA presented their COOLING technology by LYCRA\u00ae BEAUTY brand which was \u00a0followed by a Summer \u201917 trend presentation by founder and CEO of <a href=\"http:\/\/www.esptrendlab.com\">Concepts Paris<\/a>, Jos Berry.<\/p>\n<p style=\"text-align: justify;\">The LYCRA\u00ae brand\u2019s new platform, COOLING technology by LYCRA\u00ae BEAUTY, has been designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by INVISTA indicated that *69% of female consumers find moisture management in shapewear to be extremely or very important, with only *42% satisfied.<\/p>\n<div id=\"attachment_11338\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11338\" class=\"size-large wp-image-11338\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_07.jpg?resize=560%2C840\" alt=\"COOLING technology by LYCRA\u00ae BEAUTY\" width=\"560\" height=\"840\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_07.jpg?w=1181&ssl=1 1181w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_07.jpg?resize=100%2C150&ssl=1 100w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_07.jpg?resize=200%2C300&ssl=1 200w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_07.jpg?resize=768%2C1152&ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_07.jpg?resize=560%2C840&ssl=1 560w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><p id=\"caption-attachment-11338\" class=\"wp-caption-text\">COOLING technology by LYCRA\u00ae BEAUTY<\/p><\/div>\n<p style=\"text-align: justify;\">\u201cThe secret of COOLING technology by LYCRA\u00ae BEAUTY is COOLMAX\u00ae technology,\u201d said Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel. \u201cIt features fibres with an engineered cross-section, enabling moisture to reach the fabric\u2019s outer surface where it evaporates quickly.\u00a0COOLING technology by LYCRA\u00ae BEAUTY addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.\u201d<\/p>\n<div id=\"attachment_11339\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11339\" class=\"size-large wp-image-11339\" src=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?resize=560%2C840\" alt=\"Superior comfort & performance with LYCRA\u00ae BEAUTY\" width=\"560\" height=\"840\" srcset=\"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?w=1181&ssl=1 1181w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?resize=100%2C150&ssl=1 100w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?resize=200%2C300&ssl=1 200w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?resize=768%2C1152&ssl=1 768w, https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?resize=560%2C840&ssl=1 560w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><p id=\"caption-attachment-11339\" class=\"wp-caption-text\">Superior comfort & performance with LYCRA\u00ae BEAUTY<\/p><\/div>\n<p style=\"text-align: justify;\">*Source: Global Consumer Shapewear Study \u2013 2010 Strategic Insights. Italy, France, Germany, USA, UK, Brazil, Mexico and China.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interfili\u00e8re New York debuted Creative Lab, a new format in partnership with Concepts Paris and the LYCRA\u00ae Brand earlier this week at the Altman Building in Manhattan, New York. INVISTA…<\/p>\n","protected":false},"author":1,"featured_media":11339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[924,1248840],"tags":[333934],"class_list":["post-11337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-shapewear","tag-lycra"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/underlinesmagazine.com\/wp-content\/uploads\/2015\/09\/lycra_beauty_cooling_tec_cmyk_10x15cm_05.jpg?fit=1181%2C1772&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/11337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/comments?post=11337"}],"version-history":[{"count":4,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/11337\/revisions"}],"predecessor-version":[{"id":17026,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/posts\/11337\/revisions\/17026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media\/11339"}],"wp:attachment":[{"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/media?parent=11337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/categories?post=11337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/underlinesmagazine.com\/wp-json\/wp\/v2\/tags?post=11337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}