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	<title>Mintel - Underlines Magazine</title>
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		<title>Five key consumer trends for 2016</title>
		<link>https://underlinesmagazine.com/2015/10/16/key-consumer-trends-2016/</link>
		
		<dc:creator><![CDATA[Underlines]]></dc:creator>
		<pubDate>Fri, 16 Oct 2015 07:00:58 +0000</pubDate>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Mintel]]></category>
		<guid isPermaLink="false">http://underlinesmagazine.com/?p=11633</guid>

					<description><![CDATA[<p>Looking ahead to 2016, Mintel&#8216;s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market in the year ahead. My Mind’s Eye Virtual&#8230;</p>
<p>The post <a href="https://underlinesmagazine.com/2015/10/16/key-consumer-trends-2016/">Five key consumer trends for 2016</a> first appeared on <a href="https://underlinesmagazine.com">Underlines Magazine</a>.</p>]]></description>
										<content:encoded><![CDATA[<p style="text-align:justify;">Looking ahead to 2016, <a href="http://www.mintel.com/" target="_blank">Mintel</a>&#8216;s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market in the year ahead.</p>
<h2 style="text-align:center;">My Mind’s Eye</h2>
<hr />
<h2 style="text-align:justify;"></h2>
<p style="text-align:justify;">Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train. &#8220;Facebook’s Oculus Rift is expected to go on sale early 2016, but beyond immersive in-home gaming the possibilities of virtually exploring locations present a host of opportunities to &#8216;test drive&#8217; products or locations, an approach already being embraced by retailers as a means of showing customers just how their wares would look in their homes,” Cope says.</p>
<p style="text-align:justify;">Growing consumer interest will inspire more businesses to embrace this technology as a means of creating immersive advertising or proving sustainability credentials, such as the Nescafé 360° app that takes you to its farmland. While cost will prevent this technology from entering everyone&#8217;s homes, it will be increasingly embraced by businesses seeking to entertain and reassure consumers.&#8221;<span id="more-11633"></span></p>
<h2 style="text-align:center;">On the Waterfront</h2>
<hr />
<h2 style="text-align:justify;"></h2>
<p style="text-align:justify;">Shortages will make water an increasingly precious and politically charged commodity, encouraging innovation in sourcing, recycling and manufacturing.</p>
<blockquote>
<p style="text-align:justify;">&#8220;In 2016 we will feel the agricultural fallout from an extreme period of global drought, encompassing areas as diverse as California, Alberta, Brazil and Thailand. European suffering might not amount to much more than a shortage of certain foodstuffs from drought hit areas elsewhere, but innovations and corporate social responsibility practices in water sourcing, recycling and conservation are going to come to the fore in the European market,&#8221; he adds.</p>
</blockquote>
<h2 style="text-align:center;">Space-Time Continuum</h2>
<hr />
<h2 style="text-align:justify;"></h2>
<p style="text-align:justify;">Space and time are at a premium, becoming new currencies in their own right and creating new marketplaces. As more people are renting or sharing homes in the UK and across Europe, consumers seek to maximise the usage of space for storage, parking, working and sleeping.</p>
<p style="text-align:justify;">&#8220;In an urbanising world of high-density living, access – rather than outright ownership – makes sense. As part of a wider trend towards sustainable, affordable sharing, some 57% of UK consumers say they always or sometimes borrow things instead of buy them and 34% attend &#8216;swishing&#8217; events to swap items they no longer need with others.&#8221;</p>
<h2 style="text-align:center;">Pond Filter</h2>
<hr />
<h2 style="text-align:justify;"></h2>
<p style="text-align:justify;">Fears surrounding the Transatlantic Trade and Investment Partnership, which if approved could weaken food safety law and environmental legislation potentially flooding the market with genetically-modified processed foods, untested beauty products and produce treated with pesticides and growth hormones, will cause consumers and brands to react by favouring purer and more natural products.</p>
<blockquote>
<p style="text-align:justify;">Cope comments: &#8220;Ahead of this, Mintel research shows consumers are already striving for an all-natural lifestyle with some 48% of UK consumers preferring to buy natural and organic toiletries because they are better for their health, while 57% do so because they are free from unnecessary chemicals. Whether or not the TTIP gets ratified in 2016 is something of a moot point, the media storm surrounding it will be enough to get consumers to look twice at their food, beauty and cleaning products.&#8221;</p>
</blockquote>
<h2 style="text-align:center;">Archbeacons</h2>
<hr />
<h2 style="text-align:justify;"></h2>
<p style="text-align:justify;">Beacons can flourish in retail and leisure by making consumers feel in-the-know and ahead of the game. In retail, beacons can welcome people to stores, inform them of offers, remind them of items they need to buy, or have put on a wish list. Beacons have the power to bring destinations alive, especially in The Netherlands, where the entire village of Grou has been connected with 100 beacons. Meanwhile Exterion Media is trialling beacon technology on 500 London buses to send passengers location-relevant marketing alerts.</p>
<blockquote>
<p style="text-align:justify;">&#8220;Expect beacon technology and contextual marketing to spread across retail and leisure,&#8221; he adds. &#8220;There is also opportunity to use location and profiling data to deliver more responsive and personalised face-to-face customer service, whilst geo-tagging can also be used to introduce gamified &#8216;easter egg&#8217; hunt style rewards in store. Once consumers realise that they are the ones in control, the technology will be embraced for the convenience, exclusivity, economy, playfulness and serendipity it can deliver.&#8221;</p>
</blockquote><p>The post <a href="https://underlinesmagazine.com/2015/10/16/key-consumer-trends-2016/">Five key consumer trends for 2016</a> first appeared on <a href="https://underlinesmagazine.com">Underlines Magazine</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11633</post-id>	</item>
		<item>
		<title>Four key 2015 UK consumer trends</title>
		<link>https://underlinesmagazine.com/2014/10/24/four-key-2015-uk-consumer-trends/</link>
		
		<dc:creator><![CDATA[Underlines]]></dc:creator>
		<pubDate>Fri, 24 Oct 2014 09:01:12 +0000</pubDate>
				<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Mintel]]></category>
		<guid isPermaLink="false">http://underlinesmagazine.com/?p=7192</guid>

					<description><![CDATA[<p>Looking ahead to 2015, Mintel released a 32-page free report on UK consumer trends. Senior Trend Consultant Richard Cope discusses the four key shifts in British consumer behaviour identified by&#8230;</p>
<p>The post <a href="https://underlinesmagazine.com/2014/10/24/four-key-2015-uk-consumer-trends/">Four key 2015 UK consumer trends</a> first appeared on <a href="https://underlinesmagazine.com">Underlines Magazine</a>.</p>]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><img data-recalc-dims="1" fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-7202" src="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2014/10/mintel_trends2015.jpg?resize=560%2C402" alt="mintel_trends2015" width="560" height="402" srcset="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2014/10/mintel_trends2015.jpg?w=1000&amp;ssl=1 1000w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2014/10/mintel_trends2015.jpg?resize=150%2C108&amp;ssl=1 150w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2014/10/mintel_trends2015.jpg?resize=300%2C216&amp;ssl=1 300w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2014/10/mintel_trends2015.jpg?resize=768%2C552&amp;ssl=1 768w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2014/10/mintel_trends2015.jpg?resize=560%2C403&amp;ssl=1 560w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p style="text-align: justify;">Looking ahead to 2015, <a href="http://www.mintel.com/" target="_blank" rel="noopener noreferrer">Mintel</a> released a 32-page free report on UK consumer trends. Senior Trend Consultant Richard Cope discusses the four key shifts in British consumer behaviour identified by the research company for 2015 &#8211; and what this will mean for both consumers and brands in the year ahead. The full report can be downloaded on <a href="http://www.mintel.com/" target="_blank" rel="noopener noreferrer">Mintel</a>&#8216;s website.</p>
<ul style="text-align: justify;">
<li style="text-align: justify;">Get Smart</li>
</ul>
<p style="text-align: justify;">The world of synced devices, home appliances and wearable technology will start to mainstream, as trusted retailers and manufacturers move in to the market and convert consumer appetite into action. “Smart devices – from watches to ceiling fans – appeal to consumers because they save time and money, promise convenience, control, knowledge and self-analysis. What’s changing is that this is no longer the domain of start-ups offering home hub hardware – the major players are now embracing the trend and raising consumer confidence in it. Apple and Google are introducing ecosystems to compete for leadership in the wearables and connected home market and retailers are also pushing synced devices. It’s important to consider that smart devices needn’t be about health or home economics &#8211; they can be about aesthetics and ambience as well.” <span id="more-7192"></span></p>
<ul style="text-align: justify;">
<li style="text-align: justify;">E@sy Street</li>
</ul>
<p style="text-align: justify;">The on-demand, instant gratification culture of the digital world is spreading to the high street. “We inhabit a digital era of instant gratification, where we can browse and buy at speed and where &#8211; online at least &#8211; the shops never close. Consumers are clamouring for the same levels of convenience in the high street and the good news is that we’re about to see a flurry of fast and flexible solutions to bridge the gap between online and physical shopping,” he says.</p>
<p style="text-align: justify;">“Better connectivity is allowing us to browse and buy whilst on board planes and buses, nurturing our need to buy on impulse. Rather than wait for delivery, a series of initiatives will allow us to access – or try out &#8211; our purchases within the hour or on our way home. Click-and-collect services are about to become far more sophisticated and prevalent with the roll out of Amazon’s collection lockers and Doddle’s parcel collection points. Click-and-collect services are also being extended to remove the major obstacles facing online retailing &#8211; namely not being at home to receive non-food items and in fashion, not being able to try things on. We can expect leading clothing brands to embrace this opportunity with pop up pods to allow consumers to try on or return goods,&#8221; Richard concludes.</p>
<ul style="text-align: justify;">
<li>Fight for Your Rights</li>
</ul>
<p style="text-align: justify;">Growing awareness of customer rights and corporate misbehaviour will see consumers demand more fairness and justice from companies and companies consult consumers more. “We are seeing examples of empowerment in the form of the UK’s new Consumer Rights Bill which will enforce pre-contractual information, a default maximum delivery time of 30 days, and consumers’ right to reject goods.&#8221;</p>
<ul style="text-align: justify;">
<li style="text-align: justify;">Toxic Avengers</li>
</ul>
<p style="text-align: justify;">International events – some catastrophic, some inspirational – are putting emissions and toxicity back on the agenda, but it’s the threat of pollution to human, rather than environmental, health that’s driving technological innovation and a spate of clean, protective product launches in the CPG space. “In 2015, pollution will become a key media focus with raised levels of consumer consciousness in these issues in the UK. A growing awareness of the link between urban pollution and cancer and premature deaths &#8211; following the World Health Organisation’s revelation that pollution is the world’s biggest environmental health risk &#8211; will provoke a reaction. Consumers are learning about the problems of PM 2.5 – that’s ‘fine particulate matter’ – an air contaminant associated with asthma, heart attacks and other health problems and solutions in the form of apps and devices. The cosmetics industry in particular has been awakening consumers to the immediate, visible, personal effects of pollution.”</p>
<p style="text-align: justify;">Furthermore, consumers realise that how they live affects their skin, with 83% of UK adults feeling lifestyle has a big impact on skin and 22% of women looking to cleansers to protect their skin from the environment or pollution. Older consumers are a particular target: some 28% of UK women who use facial skincare products use a moisturiser to counter the effects of pollution or the environment on the skin, but the figure rises to 42% of women aged 65 and over.&#8221;</p>
<blockquote>
<p style="text-align: justify;">“We’ll see more technological solutions in the form of self-cleaning surfaces, using permanent treatments to enable flooring, worktops and windows to repel dirt and grime. We’ll also see more wearable devices – and clothes – that variously measure, guard against and combat dangerous levels of air pollution and in advertising we’ll see more initiatives like billboards that fight pollution and home, office and even shop frontages made from materials that absorb carbon, reflect heat or absorb light to emit it at night time. In the home, retail and office space we’ll also continue to see a major uptake of LED lighting systems.”</p>
</blockquote><p>The post <a href="https://underlinesmagazine.com/2014/10/24/four-key-2015-uk-consumer-trends/">Four key 2015 UK consumer trends</a> first appeared on <a href="https://underlinesmagazine.com">Underlines Magazine</a>.</p>]]></content:encoded>
					
		
		
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