<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Evelyn & Bobbie launches at John Lewis & Partners - Underlines Magazine</title> <atom:link href="https://underlinesmagazine.com/tag/evelyn-bobbie-launches-at-john-lewis-partners/feed/" rel="self" type="application/rss+xml" /> <link>https://underlinesmagazine.com</link> <description></description> <lastBuildDate>Thu, 13 Mar 2025 08:25:01 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.7.1</generator> <site xmlns="com-wordpress:feed-additions:1">112297075</site> <item> <title>Evelyn & Bobbie launches at John Lewis & Partners</title> <link>https://underlinesmagazine.com/2025/03/14/evelyn-bobbie-launches-at-john-lewis-partners/</link> <dc:creator><![CDATA[Underlines]]></dc:creator> <pubDate>Fri, 14 Mar 2025 04:59:37 +0000</pubDate> <category><![CDATA[Shops]]></category> <category><![CDATA[Underwear]]></category> <category><![CDATA[Evelyn & Bobbie launches at John Lewis & Partners]]></category> <guid isPermaLink="false">https://underlinesmagazine.com/?p=57623</guid> <description><![CDATA[<p>Evelyn & Bobbie, the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at John Lewis & Partners. Designed by women for women,…</p> <p>The post <a href="https://underlinesmagazine.com/2025/03/14/evelyn-bobbie-launches-at-john-lewis-partners/">Evelyn & Bobbie launches at John Lewis & Partners</a> first appeared on <a href="https://underlinesmagazine.com">Underlines Magazine</a>.</p>]]></description> <content:encoded><![CDATA[<p><a href="https://evelynbobbie.com">Evelyn & Bobbie,</a> the innovative US-based bra brand renowned for its commitment to redefining comfort and inclusivity, has just launched at<a href="https://www.johnlewis.com/"> John Lewis & Partners.</a></p> <p><img data-recalc-dims="1" fetchpriority="high" decoding="async" class="alignnone size-full wp-image-57624" src="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?resize=1098%2C1149&ssl=1" alt="" width="1098" height="1149" srcset="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?w=1098&ssl=1 1098w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?resize=350%2C366&ssl=1 350w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?resize=780%2C816&ssl=1 780w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?resize=170%2C178&ssl=1 170w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?resize=768%2C804&ssl=1 768w, https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/generic-image_edited-1.jpg?resize=585%2C612&ssl=1 585w" sizes="(max-width: 1098px) 100vw, 1098px" /></p> <p>Designed by women for women, Evelyn & Bobbie bras break the mould of traditional lingerie by offering unparalleled support without wires. The brand combines cutting-edge technology (patented EB Core<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology which redistributes weight from shoulders to core muscles, reducing strain and improving posture), ergnonomically inspired designs and premium materials in products up to K cup size.</p> <p>Bree McKeen, CEO and Founder of the brand commented on the recent launch:</p> <blockquote><p>We are thrilled to bring Evelyn & Bobbie to John Lewis & Partners, a retailer that shares our dedication to quality, innovation and inclusivity. We are excited to share our revolutionary approach with John Lewis customers by rethinking what women deserve and making it accessible. Together, we hope to inspire a new standard of comfort, wellness and body positivity, one wireless bra at a time.”</p></blockquote> <p>Evelyn & Bobbie is now available in select John Lewis & Partners stores including Peter Jones London, John Lewis Edinburgh, Glasgow, High Wycombe, Bluewater and Cheadline and from its online store. The selection offers the original ergonomic wireless bra (Defy), The Evelyn Bra, The Beyond Bra and the structured Scoop Bra Tank.</p> <div class="penci-post-gallery-container single-slider column-3" data-height="250" data-margin="3"><div class="penci-owl-carousel penci-owl-carousel-slider penci-nav-visible" data-auto="true" data-lazy="true"><figure><a class="item-gallery-single-slider" href="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/Generic-3.jpg?fit=810%2C1429&ssl=1" data-rel="penci-gallery-image-content"><img decoding="async" src="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/Generic-3.jpg?fit=810%2C1429&ssl=1" alt="" title="Generic 3"></a></figure><figure><a class="item-gallery-single-slider" href="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/Scoop-Bra-Tank.jpg?fit=662%2C839&ssl=1" data-rel="penci-gallery-image-content"><img decoding="async" src="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/Scoop-Bra-Tank.jpg?fit=662%2C839&ssl=1" alt="" title="Scoop Bra Tank"></a></figure><figure><a class="item-gallery-single-slider" href="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/Generic-2.jpg?fit=1098%2C1141&ssl=1" data-rel="penci-gallery-image-content"><img decoding="async" src="https://i0.wp.com/underlinesmagazine.com/wp-content/uploads/2025/03/Generic-2.jpg?fit=1098%2C1141&ssl=1" alt="" title="Generic 2"></a></figure></div></div> <p>Commenting on the launch, Jo McKee, John Lewis Lingerie Buyer:</p> <blockquote><p>Bringing Evelyn & Bobbie into our branded lingerie offering is very exciting especially as it’s a brand focused on providing lingerie that offers both comfort and support. We know our customers shop at John Lewis to find high quality designs that blend premium fabrics with expert technology so we’re confident they’ll love this new brand launch.”</p></blockquote><p>The post <a href="https://underlinesmagazine.com/2025/03/14/evelyn-bobbie-launches-at-john-lewis-partners/">Evelyn & Bobbie launches at John Lewis & Partners</a> first appeared on <a href="https://underlinesmagazine.com">Underlines Magazine</a>.</p>]]></content:encoded> <post-id xmlns="com-wordpress:feed-additions:1">57623</post-id> </item> </channel> </rss>