Panache Lingerie have been shortlisted for Best Fashion Marketing Campaign at the Drapers Awards. The brand’s first global campaign, Modelled by Role Models, features sports therapist Amy Hughes, model Marquita Pring, British T34 Paralympic gold medallist Hannah Cockroft, senior nurse Rachel Elliot, British singer and charity campaigner Mica Paris as well as blood donation campaigner Martyna Kaczmarek.
Jennie Bianco, Head of Marketing for Panache Lingerie said: “We are delighted to be a finalist in the Drapers Awards for Best Fashion Marketing Campaign. This was our first global campaign and celebrates female role models each chosen for their individual strengths, achievements and contributions to society. We are extremely proud of the results.”